Advertising: KZOK FM, Classic Rock Album Covers Re-enactedAdvertising / Animal / Campaigns / Dog / Photography
KZOK’s previous calendars featured images of motorcycles and cars, but because of their wide listener range, a broader appeal was the focus.
Donning creative thinking caps, we thought that re-creating classic rock album covers using animals would entertain their audience.
KZOK took it one step further by calling out to their listeners to send in images of their pets for possible selection in the calendar.
The icing on the cake was guessing which album covers (printed without the titles) we created.